The Body Bible

I didn't brainstorm much for my logo design. I knew I wanted to create a woman's body silhouette, but I wasn't sure which angle to use. I started drawing simple line drawings of the body until I found the right silhouette. Once I settled on the silhouette, I decided to make it more relatable and natural by using a freehand pen sketch. A woman's body is adorned with curves and flaws, and I wanted to capture that in my design. When exploring colors for the logo, I avoided using feminine colors like pink and generic nature colors like green. Instead, I created a unique and solid color palette that complemented the short brief I received and blended well with the already designed logo.